22
Mar
The Advertising Standards Council of India’s (ASCI) Academy, in collaboration with the Unstereotype Alliance (convened by UN Women) and knowledge partners Religious Brands, has released a groundbreaking report, Manifest: Masculinities Beyond the Mask. The report, unveiled at ASCI Academy’s Global Adda during the ICAS Global Dialogues Summit, examines the evolving landscape of masculinity in media and society. The study highlights the "crisis" of traditional masculinity, where men feel increasingly alienated amid shifting societal norms and the rise of gender equality. It calls for a broader and more nuanced representation of men in media and advertising, moving beyond rigid stereotypes. The…