Business News Northeast - Latest Business Northeast News & Updates

14 Oct

Early Investors Put 31% Farmley Stake on Block; Valuation May Hit ₹2,000 Cr

nanikaBusiness

Fast-moving consumer goods (FMCG) heavyweights including Emami, ITC, Britannia, and Orkla India are actively competing to acquire a significant equity stake in healthy snacking brand Farmley, in a potential transaction that could value the direct-to-consumer company at ₹2,000 crore. The potential deal comes as a group of early investors holding a combined 31 per cent stake in the dry fruits and nuts specialist has put its holdings up for sale. Depending on whether co-founders Akash Sharma and Abhishek Agarwal choose to dilute or offload any portion of their combined 32 per cent stake, the transaction could ultimately take the form…

14 Oct

Akasa Air expands in flight menu with gourmet meals, healthy options and global flavours

Business BureauBusiness

Akasa Air has introduced a new selection of inflight food and beverages under its Café Akasa service, combining Indian regional flavours, international culinary influences and health-focused options to enhance the passenger experience. Announced on October 7, 2026, the airline’s fourth Café Akasa menu since commencing operations features new offerings, including Chicken Pulimunchi Sushi, Tandoori Soya Wrap, Grilled Chicken Steak, Vietnamese Chicken Salad and Asian Chicken Sandwich. The selection also includes Kids Sky Treats, a specially curated combo for young travellers. The beverage menu introduces Pepping Sea Buckthorn, featuring the Himalayan berry, alongside Colombian Brew South Indian Filter Coffee and unsweetened…

14 Oct

Jaipur Rugs annual sale offers up to 60% off, backs bicycle fund for rural girls

Business BureauBusiness

Jaipur Rugs has announced the 2026 edition of its Annual Sale, offering discounts of up to 60% on approximately 10,000 handcrafted rugs while linking a percentage of sales to a Bicycle Fund for girls in rural India. Announced in New Delhi in October 2026, the sale features a wide selection of hand-knotted and hand-tufted carpets, flat-weave rugs, Dhurries and designer collections. The range includes the Manchaha collection, along with Brahmand, Jaanwar, Kavi and Concoction, showcasing traditional craftsmanship and contemporary design. The bicycle initiative aims to help girls in rural communities overcome transport barriers by making their journeys to school easier…

13 Oct

JW Marriott taps wellness-driven luxury travel with Aishwarya Rai Bachchan campaign

Business BureauBusiness

JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 brands, has launched its ‘Stay in the Moment’ campaign film featuring global brand ambassador Aishwarya Rai Bachchan, positioning well-being and meaningful experiences at the centre of its luxury hospitality offering. Building on the collaboration announced in June, the film was shot at JW Marriott Juhu in Mumbai. It follows Bachchan through wedding celebrations, shared meals, toasts and moments of discovery, conveying the importance of slowing down and reconnecting with loved ones. The campaign opens with the question, “What makes a moment a moment?” and concludes with the message…

13 Oct

FSSAI Targets Quick-Commerce Giants with Stricter Safety and Labeling Rules

nanikaBusiness

India’s top food safety regulator, the Food Safety and Standards Authority of India (FSSAI), is preparing to implement tighter rules for quick-delivery online platforms, including Blinkit, Swiggy Instamart, and Amazon Now, as part of an intensified nationwide crackdown on unsafe practices across the world’s largest consumer market. According to FSSAI Chief Executive Officer Rajit Punhani, e-commerce represents the next major focus area for accountability, with upcoming regulations expected to mandate the clear display of manufacturing dates, expiry dates, and batch numbers on all online food listings. Platforms will also be held responsible for misleading manufacturer claims, while dark kitchens and…

13 Oct

IMF Upgrades India’s 2026 GDP Growth to 7% Amid Expectations of Strong Momentum Through 2027

sunnyBusiness

In a significant economic update for 2026, the International Monetary Fund (IMF) raised India's growth forecast to 7 percent up from 6.4 percent, attributing the resilience to robust domestic demand and a thriving services sector. Even while confronting global disruptions, geopolitical tensions, and heavy oil prices that are weighing on other countries, the IMF's October World Economic Outlook (WEO) upgraded its prediction from an earlier 6.7 percent estimate, driven by a stellar first-quarter economic performance in FY27 where the gross domestic product surged by 7.8 percent year-on-year, prompting the Reserve Bank of India (RBI) to similarly elevate its FY27 forecast…

12 Oct

Yamaha rolls out festive schemes to boost two-wheeler sales

Business BureauBusiness

India Yamaha Motor has introduced limited-period festive offers across its motorcycle portfolio and 125cc Fi Hybrid scooter range, combining insurance benefits and low down payment schemes to attract buyers during the festive season. Under the scheme, Yamaha’s Fascino 125 and RayZR 125 hybrid scooters come with insurance benefits of ₹3,399 and a low down payment of ₹2,499. The FZ-S range, including the FZ-S Fi Hybrid, FZ-S Fi, FZ-S Fi V4 DLX and FZ-S Fi V4, alongside the FZ series comprising the FZ Rave, FZ-Fi and FZ Blue Flex, offers insurance benefits of ₹5,999 and a low down payment of ₹3,900.…

12 Oct

Jio-BP Pushes Up Fuel Prices: Petrol Gets Costlier By Rs 5, Diesel By Rs 3 – The Reasons Inside

sunnyBusiness

In the wake of elevated crude oil prices and tight supply constraints caused by the war crisis in the Middle East, private fuel retailer Jio-BP, which is a subsidiary of Reliance Industries, has increased petrol prices by Rs 5 per litre and diesel by Rs 3 per litre, with the updated rates taking effect from 6 am on Sunday, October 11, 2026. Following an earlier upward price revision by another private operator, Nayara Energy, customers fueling up at Jio-BP and Nayara Energy stations will now face increased costs, whereas retail fuel rates at stations belonging to government-owned oil marketing companies…

10 Oct

Tata AIA revamps Vitality programme as wellness-linked insurance gains market relevance

Business BureauBusiness

Tata AIA Life Insurance has relaunched its Vitality wellness programme, combining life insurance protection with incentives for healthier living as insurers increasingly explore preventive healthcare to strengthen customer engagement. The programme rewards physical activity, health screenings and other wellness habits, with the company highlighting research suggesting that sustained lifestyle improvements could potentially add up to five years to life expectancy. The enhanced offering lowers the daily step target for earning points from 7,500 to 5,000 and integrates Health Connect to improve tracking of steps, heart rate and other health data. Members progress through Bronze, Silver, Gold and Platinum tiers, unlocking…

10 Oct

Tata Tea Gold targets festive consumers with campaign built around togetherness

Business BureauBusiness

Tata Tea Gold, a brand of Tata Consumer Products, has launched its DurgaPujo campaign, ‘Ekshathei Gold – Being Together is Gold’, leveraging consumer insights to strengthen its emotional connection with households in West Bengal during the festive season. A study conducted by Unomer across West Bengal found that 68% of consumers aged 25–40 would prefer their loved ones to take time off for tea and conversation rather than receive premium festive gifts or shopping vouchers. The study also revealed that 83% of respondents felt Pujo ended before they could spend enough quality time with family, while 94% said tea gave…