Business

21 Apr

Coke Studio Bharat drops ‘Bulleya Ve’, blends Sufi legacy with emerging voices to drive music engagement

Business BureauBusiness

Coke Studio Bharat has released its second track of Season 4, Bulleya Ve, drawing inspiration from the timeless Sufi philosophy of Bulleh Shah and his spiritual guide Shah Inayat. Following the success of its opening track Ae Ajnabee, the new release explores themes of ego, separation, and spiritual surrender, presenting a deeply personal journey of self-realisation. Bulleya Ve narrates the emotional arc of Bulleh Shah’s relationship with his murshid, where a moment of arrogance leads to distance and silence, eventually culminating in humility and reunion. The track captures this transformation with a minimalist yet evocative soundscape. The song introduces Ashok…

Read More

20 Apr

Kalyan Jewellers strengthens Bihar market with new Lakhisarai showroom launch

Business BureauBusiness

Kalyan Jewellers, one of India’s leading jewellery retailers, on Thursday launched a new showroom in Bihar’s Lakhisarai, marking a further expansion of its retail footprint in the state. The showroom offers a wide range of designs across the brand’s collections and is equipped with modern facilities aimed at delivering a premium shopping experience. The company said the outlet features a world-class ambience and an extensive selection of jewellery, catering to varied customer preferences. Commenting on the launch, Executive Director Ramesh Kalyanaraman said the company aims to “create a holistic ecosystem” and enhance customer experience while maintaining its commitment to trust…

Read More

19 Apr

Cooch Behar archive hosts World Heritage Day 2026 event, engages students in heritage discourse

Business BureauBusiness

Cooch Behar Archive (CBA) marked World Heritage Day 2026 with a structured outreach initiative aimed at building awareness and interest in heritage studies among students. The programme, titled ‘Talks on Heritage with Emphasis on Cooch Behar: What the Young Generation Thinks’, was held at the historic residence of late folklorist Harish Chandra Paul at 49, Sunity Road. The event commenced at 5 pm with the ceremonial lamp lighting by Dr. Madhuparna Mitra Guha of University B.T. & Evening College, followed by a welcome address by CBA Executive Member Monosij Sen. Dr. Guha, in her keynote on ‘World Heritage Day and…

Read More

18 Apr

Yamaha revamps Fascino, hits 1.5 million milestone to strengthen urban scooter play

Business BureauBusiness

India Yamaha Motor Pvt. Ltd. has unveiled a refreshed version of its Fascino 125 Fi Hybrid, sharpening its focus on the fast-growing urban scooter segment. The update introduces a redesigned rear profile with a trimmed length, giving the scooter a more compact, agile and contemporary look tailored for young, style-conscious riders. The upgraded model features a newly sculpted tail section, redesigned taillights and flashers, along with Yamaha’s signature V-shaped taillight design, enhancing its premium appeal. The changes, including new decals, have been developed by Yamaha’s India R&D team based on customer feedback, reinforcing the company’s design-driven and customer-centric approach. Chairman…

Read More

18 Apr

Indriya ropes in Krithi Shetty for Akshaya Tritiya campaign to boost brand connect

Business BureauBusiness

Indriya, Aditya Birla Jewellery, on April 16 announced a long-term partnership with actor Krithi Shetty, beginning with its Akshaya Tritiya 2026 campaign, as the brand looks to deepen consumer connect and expand its market presence. The campaign, launched around Akshaya Tritiya, highlights themes of prosperity, continuity and new beginnings, positioning jewellery as an emotional experience rather than a transactional purchase. Krithi Shetty, known for her contemporary yet culturally rooted appeal, is projected as a reflection of the “modern Indriya woman” — confident, expressive and tradition-driven. Set against a festive backdrop, the campaign film shows the actor engaging with temple-inspired jewellery…

Read More

18 Apr

ABD Maestro wins ‘Distiller of the Year’, marks global breakthrough in debut year

Business BureauBusiness

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers (ABD), has been awarded ‘Distiller of the Year’ at the 15th Icons of Whisky India Awards 2026, marking a major milestone in its first year of operations. The company, which has built a portfolio of ten brands across categories and expressions within a year, was the only Indian firm to receive the honour alongside six global players. Held in Gurugram, the Icons of Whisky Awards are regarded as a global benchmark for excellence in whisky innovation, craftsmanship, and leadership. The recognition underscores ABD Maestro’s growing…

Read More

18 Apr

Turkish Airlines bets on localised menus to boost India market appeal

Business BureauBusiness

Turkish Airlines has introduced a refreshed Economy Class catering service for Indian travellers, bringing locally curated menus onboard its Mumbai and Delhi flights from February 1, 2026. The move, part of the airline’s “OneTeam Passionately Turkish” initiative, aims to enhance passenger experience by blending Turkish hospitality with Indian culinary preferences. The airline said the new menus have been developed in collaboration with specialty chefs known for their expertise in regional cuisine. The outbound menu from India includes hot breakfast options such as omelette with tandoori paneer, chana masala with garlic spinach and poori, and banana pancakes. These are complemented by…

Read More

17 Apr

Content roles lead hiring surge for fresh graduates: LinkedIn Grads’ Guide 2026

Business BureauBusiness

Artificial Intelligence specialists, Generative AI engineers, and digital content creators are among the fastest-growing roles for fresh graduates in India, according to LinkedIn’s latest Grads’ Guide 2026. The report highlights a shifting job landscape where opportunities are expanding beyond traditional technology roles into business and people-centric sectors. The data shows strong demand across functions such as Human Resources, Consulting, Information Technology, Marketing, and Project Management. Among industries, Utilities, Education, Government Administration, Transportation and Logistics, and Energy Technology are emerging as key growth drivers for early career professionals. LinkedIn Career Expert Nirajita Banerjee said young professionals must stay open to unconventional…

Read More

17 Apr

Tata Motors hits 10 lakh CV milestone at Lucknow, boosts green mobility push

Business BureauBusiness

Tata Motors Ltd. on Tuesday achieved a major milestone with the rollout of its 10th lakh commercial vehicle from its Lucknow facility, marking over 35 years of operations in Uttar Pradesh. The milestone vehicle, a zero-emission electric bus, signals the company’s push towards cleaner mobility, aligned with India’s net-zero ambitions. The vehicle was flagged off by Yogi Adityanath along with N. Chandrasekaran, in the presence of Deputy Chief Minister Brajesh Pathak and Tata Motors MD & CEO Girish Wagh. Adityanath said the achievement reflects Uttar Pradesh’s industrial potential and its vision of becoming a $1 trillion economy. Established in 1992,…

Read More

17 Apr

Coca-Cola bets on ‘Halftime’ moments with star power, localised storytelling

Business BureauBusiness

Coca-Cola India has unveiled a new campaign featuring Diljit Dosanjh and Janhvi Kapoor, reimagining everyday breaks as meaningful “halftime” moments. The campaign highlights how small pauses in daily life can help people reconnect and stay present, positioning Coca-Cola as a refreshing companion in such instances. The campaign, conceptualised by WPP Open X led by VML, showcases relatable scenarios where individuals drift into autopilot before being brought back to the moment with a sip of Coca-Cola. In the films, Dosanjh is seen during a rehearsal while Kapoor appears in a social setting, both rediscovering presence through simple breaks. Karthik Subramanian, Senior…

Read More