04
Feb
Dating app Tinder has rolled out a series of culture-led activations across India’s North East, using music, festivals, sports and everyday social spaces to encourage more natural connections among young singles. The initiative, held across locations including Guwahati, Shillong and Ziro Valley, reflects shifting dating trends in India, where nearly one in three young singles say shared interests play a key role in forming connections. Tinder said its recent on-ground efforts focused on bringing dating conversations closer to the interests people already care about, both online and offline. Music emerged as a key connector, with Tinder integrating playful ice-breaker moments…
