Business News Northeast - Latest Business Northeast News & Updates

16 Apr

Gold buying gets smarter: Instamart, Kalyan Jewellers roll out price lock feature for Akshaya Tritiya

Business BureauBusiness

In a move aimed at easing festive gold purchases, Instamart has partnered with Kalyan Jewellers to introduce a Gold Rate Protection feature ahead of Akshaya Tritiya. The initiative allows customers to lock current gold prices and pay the lower rate between the booking day and the festival day. Under the offer, consumers can pre-book BIS hallmarked gold coins between April 10 and April 16 by paying a 5% advance, starting at ₹500 for 0.5 gm. The final purchase can be completed on April 19 between 8 AM and 12 PM at the lower of the two prices. Customers will also…

14 Apr

Dulcolax joins NASA Artemis II Mission, highlights role of digestive health in space

Business BureauBusiness

As the Artemis II mission marks humanity’s return to lunar orbit, a familiar name in digestive care has found its place onboard. Dulcolax, an Opella brand, is part of NASA’s official formulary and first aid kit for astronauts on the 10-day mission. Space travel presents unique physiological challenges. In microgravity, intestinal activity slows and changes in the microbiome, limited mobility, and specialised diets can lead to constipation. Dulcolax, the only brand included in NASA’s formulary for such conditions, has been trusted for decades, including aboard the International Space Station. Its Bisacodyl tablets are designed to stimulate natural bowel movement, offering…

14 Apr

Tata Motors rolls out Electric Prima Trucks to BillionE, bags order for 250 more in green logistics push

Business BureauBusiness

Tata Motors has commenced deliveries of its Prima E.55S electric prime movers to BillionE Mobility, marking a significant step in India’s transition to zero-emission heavy-duty freight transport. The company also announced a fresh order of 250 additional electric trucks, underlining growing industry confidence in electric logistics solutions. The fleet will be rolled out in phases across major freight corridors in Gujarat, Rajasthan, Tamil Nadu, Karnataka, Maharashtra, Delhi NCR and Haryana, supporting long-haul transportation of steel, cement and other industrial goods. The first batch was handed over in the presence of Tata Motors MD & CEO Girish Wagh, BillionE founder Kartikey…

14 Apr

ABD expands premium spirits portfolio in defence channels, scales presence across 34 CSD depots

Business BureauBusiness

Allied Blenders and Distillers Limited (ABD) has expanded its premium and semi-premium offerings in the Canteen Stores Department (CSD), strengthening its presence in the defence channel. The company announced the inclusion of ICONiQ White International Grain Whisky, Jolly Roger Premium Rum, and Kyron Premium Brandy in its CSD portfolio, building on existing brands such as Officer's Choice Blue and Sterling Reserve B10. The expansion enhances ABD’s footprint across 34 key depots nationwide, catering to a wide network of Ex-Servicemen canteens, Unit Run Canteens, Defence Officers’ Institutes, and Defence Clubs. The move is aimed at improving accessibility and offering a wider…

14 Apr

Turkish Airlines revamps top leadership, names Murat Şeker as Chairman and Ahmet Olmuştur as CEO

Business BureauBusiness

Turkish Airlines has announced a major overhaul of its executive leadership, appointing Prof. Murat Şeker as Chairman of the Board and Ahmet Olmuştur as Chief Executive Officer, in a move aimed at strengthening its global aviation leadership. Prof. Şeker, who previously served as Chief Financial Officer, brings extensive experience in finance, investor relations, and international economic policy. With academic credentials from Marmara University, Sabancı University, and the University of Minnesota, he has also worked with the World Bank and held senior roles at Ziraat Bank. He has been associated with Turkish Airlines’ board since 2021 and currently chairs a financial…

11 Apr

Nestlé India, FDA Mizoram, NASVI launch ‘Serve Safe Food’ project; 10,000 vendors trained across Northeast

Business BureauBusiness

Nestlé India, in collaboration with the Food and Drug Administration (FDA), Mizoram, and the National Association of Street Vendors of India (NASVI), has launched Project ‘Serve Safe Food’ in the state, expanding its footprint across the Northeast. Under the initiative, 100 street food vendors in Mizoram will be trained, taking the total number of trained vendors in the region to over 10,000 across all seven states. The project, launched by Nestlé India in 2016, has already benefitted more than 92,800 street food vendors across 26 states and four Union Territories. It focuses on improving health, hygiene, safe food handling, waste…

11 Apr

ABD Maestro Pvt. Ltd. proudly unveils ZOYA Pink Mix Berries Gin

Business BureauBusiness

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has launched ZOYA Pink Mix Berries Gin, expanding its premium ZOYA portfolio with a small-batch, craft-led offering. The launch comes at a time when India’s premium spirits segment is witnessing strong growth, driven by younger consumers exploring craft beverages and experimental cocktails. Industry trends show rising demand for flavour-forward spirits with strong visual appeal and elevated drinking experiences, positioning India as a key global market. ZOYA Pink Mix Berries Gin blends a classic juniper base with strawberry, cranberry, blackberry, and raspberry, creating a visually striking,…

10 Apr

RBI maintains policy status quo; Kotak Mahindra Bank highlights data-driven outlook

Business BureauBusiness

The Reserve Bank of India has kept its key policy rates and stance unchanged, in line with expectations, as it continues to assess evolving macroeconomic conditions. Commenting on the development, Upasna Bhardwaj, Chief Economist at Kotak Mahindra Bank, stated that recent regulatory measures aimed at restricting offshore speculative activity, along with the de-escalation of geopolitical tensions, have provided some relief to the Indian rupee. She noted that the current environment offers the RBI an opportunity to evaluate the sustained impact on growth and inflation dynamics, as well as the persistence of the balance of payments (BOP) deficit. Bhardwaj further emphasised…

09 Apr

Tanishq’s ‘Maithili’ launch signals shift toward lightweight, cultural luxury in bridal jewellery market

Business BureauBusiness

The launch of ‘Maithili’ by Tanishq under its Rivaah sub-brand reflects evolving consumption patterns in India’s bridal jewellery segment, where cultural authenticity is increasingly being balanced with affordability and functionality. Timed with Akshaya Tritiya, the collection targets peak seasonal demand while aligning with changing buyer preferences amid rising gold prices. Crafted in 18KT gold, the collection enables finer detailing inspired by Madhubani art, while reducing overall weight and cost compared to higher karat jewellery. This strategic shift supports demand for lighter, versatile ornaments that can transition beyond weddings. Key products include a modular Maang Tikka with detachable elements and a…

09 Apr

AR advertising gains ground as Snap–Kantar study flags strong Gen Z impact

Business BureauBusiness

A new study by Snap Inc. and Kantar India has highlighted Augmented Reality (AR) as a high-impact advertising format amid growing digital ad fatigue, particularly among Gen Z users. The report, State of AR in India, notes that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online, signalling a structural shift in digital engagement. The study finds AR delivering superior attention and business outcomes compared to traditional formats. AR lenses emerged as the top driver of engagement, offering over 2X higher effectiveness and 3X greater efficiency in capturing active attention. Nearly three in five…