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18 Aug

Experience the multi-sensory journey of Minute Maid Pulpy Orange with Shraddha Kapoor

Business Bureau0 CommentsBusiness

Minute Maid Pulpy Orange, Coca-Cola's fruit juice brand, has launched its latest television commercial "How do you pulp it?" The commercial showcases the ultimate orange indulgence, combining real orange juice and zesty pulp. The film showcases various ways to consume pulpy orange, including Gulp it, Slurp it, and Chew it. Orange pulp enhances drinking experience by adding texture and providing a delightful pulpy sensation with every sip. Ogilvy's TVC showcases various ways to enjoy Minute Maid Pulpy Orange, emphasizing the pleasure of every gulp through the catchy "Chew it, Gulp it, Slurp it, How do you pulp it?" slogan. For…

18 Aug

Tide India launches invoicing for SMEs in Assam

Business Bureau0 CommentsBusiness

Tide India introduces invoicing solution for SMEs in Assam, enhancing regulatory compliance, optimizing processes, reducing costs, and increasing organizational efficiency. Small enterprises in Assam face challenges in digitizing traditional invoicing due to limited resources and technological expertise, with 50% facing challenges in bookkeeping, invoicing, technology adoption, and accounting system upgrades. Assam's SMEs need more training and IT teams for invoice creation and expense management. Tide's invoicing solution allows personalized, GST-compliant invoices via mobile app, enabling easy viewing of paid and pending invoices. Tide, launched in December 2022, helps 1 lakh SMEs in Assam improve cash flow, accounting, inventory management, and…

18 Aug

TECNO unveils POVA 5 Series and MEGABOOK

Business Bureau0 CommentsBusiness

A global premium smartphone brand, TECNO Mobile hosted its first edition of an annual event, ‘World of TECNOlogy’, from 11 to 13 August at DLF Avenue, New Delhi. On the inaugural day TECNO unveiled the POVA 5 series and MEGABOOK laptop. The POVA 5 Series made its debut on August 14 and will soon be available to customers on Amazon.in. The first-ever technology event by TECNO in India presented its diverse range of futuristic products across all product lines and related AIoT categories. TECNO aims to establish itself as an innovative technology-led brand providing customized solutions to meet the bespoke…

18 Aug

Wipro launches AI centre in IIT Delhi

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, India

IT giant Wipro has inaugurated a new Centre of Excellence (CoE) focusing on Generative Artificial Intelligence (GenAI) in collaboration with the Indian Institute of Technology (IIT) Delhi. This partnership aligns with Wipro's commitment to investing $1 billion to drive AI-led innovation as part of the AI360 ecosystem. Housed within IIT Delhi's Yardi School of Artificial Intelligence, the Wipro CoE in GenAI will strengthen fundamental and applied research, nurture talent and advance the state-of-the-art field. "We are thrilled to partner with IIT Delhi for accelerated innovation in some of the most promising emerging areas of technology," said Subha Tatavarti, Chief Technology…

18 Aug

Sunfeast releases a new TVC featuring Shah Rukh Khan

Business Bureau0 CommentsBusiness

With the ‘King of Fantasy’ Shah Rukh Khan as the new face of the brand, ITC's Sunfeast Dark Fantasy announced the beginning of an exciting journey. Sunfeast Dark Fantasy introduces its renewed brand proposition, ‘Sunfeast Dark Fantasy - Har Dil Ki Fantasy’ aiming to establish a profound connection with its consumers. Shah Rukh Khan, who is loved by everyone, truly represents the fantasy of his innumerable fans across the world. This synergy between the two makes it a fantastical combination. This collaboration sets a new benchmark for the brand as the ‘King of Bollywood’ joins forces with the ‘King of…

17 Aug

Apple Urges Users To Avoid Sleeping Against A Phone Left To Charge Overnight

Business Correspondent0 CommentsBusiness, Health

The cases of explosion of mobile phones left in a charge overnight is increasing with each passing day. A family in the UK was lucky enough to escape from such an explosion, when a mobile phone caught fire while charging overnight. In the backdrop of such cases, Apple has requested everyone to not leave mobile phones for charging overnight. The company has also issued guidelines regarding this, which states that any individual shouldn't keep their devices under pillow or blanket as it may cause the device to get heated quickly. Neither they should sleep against a mobile phones left in…

17 Aug

First Fuel Outlet Run By Women Convicts Opens In Chennai

Business Correspondent0 CommentsBusiness

On the 10th of August 2023, the first fuel station was launched in India's tamilnadu which is run by the woman convicts(serving jail terms). As of now around 26 ladies have been selected based on their good conduct at Puzhal Jail. As per the sources, the initial salary of the prisoners will be 6,000 which will be increased further. This initiative will help the women convicts to get rid of stigma and can reintegrate with the community after their release. The fuel station was constructed outside the premises of the prison area in Puzhal, Chennai, and it is named as…

17 Aug

Tata Motors achieves 1 Lakh EV milestone in India

Business Bureau0 CommentsBusiness

Tata Motors, India's leading automobile manufacturer and pioneer of the EV revolution, has achieved a milestone of 1 Lakh Tata EVs. This achievement highlights Tata Motors' unwavering commitment to driving positive change and contributing to a sustainable future in India. Over the past three years, the company has progressed from 10K to 1 Lakh EVs, with the last 50K achieved in just nine months. Tata Motors celebrated the milestone with a spectacular drone show, showcasing its journey from dream to reality.Tata Motors has announced a 3 phase EV strategy, offering various body styles at affordable prices to meet evolving consumer…

17 Aug

India’s G20 Anti-Corruption Ministerial Meeting ends in Kolkata

Business Bureau0 CommentsBusiness

Under India’s G20 Presidency, the Anti-Corruption Ministerial Meeting successfully concluded on 12 August 2023, Saturday. The meeting was Co–Chaired by Italy. The inaugural session of the meeting was addressed by the Union Minister Dr. Jitendra Singh address, while the welcome address was given by S. Radha Chouhan, Secretary, Department of Personnel and Training (DoPT). The meeting began with a video message by Prime Minister Narendra Modi The Indian Presidency has reached a consensus among G20 countries on the 'High-Level Principles on Promoting the Integrity and Effectiveness of Public Bodies and Authorities Responsible for Preventing and Combating Corruption'. The framework aims…

17 Aug

Vi Independence Day offers available only on Vi App

Business Bureau0 CommentsBusiness

Leading telecom operator, Vi has come up with a bouquet of attractive offers for its pre-paid customers to commemorate India’s 77th Independence Day. Vi customers can explore a wide range of incredible deals and also stand a chance to win remarkable rewards on Vi app between 12th to 18th August. As a part of their Independence Day celebrations, Vi is offering an assured extra data benefit of up to 50GB, on all unlimited data recharges above Rs 199 to ensure that customers enjoy uninterrupted online experiences. Vi customers can also get instant discounts of Rs 50 and Rs 75 on…