17
Jun
Assam is poised to emerge as India's next major concert economy hub, with a new report by BookMyShow, Assam Tourism Development Corporation Ltd. (ATDC) and EY-Parthenon projecting a cumulative economic impact of over ₹700 crore from live entertainment events over the next five years. The report, titled *The Assam Blueprint: Turning Live Music Economy into a Tourism Multiplier*, was unveiled in Guwahati and examines the impact of global music events on the state's tourism, economy and employment landscape. Using American rapper Post Malone's maiden India solo concert in Guwahati in December 2025 as a case study, the report estimated a…
