As the festive season draws near, Amazon India, in partnership with Nielsen Media, conducted an extensive pre-festive survey across 35 cities in India, gathering insights from a diverse pool of over 8,519 respondents. This exclusive study, commissioned by Amazon India, offers valuable insights into the changing preferences and expectations of shoppers in the Eastern region of the country.Increased Festive Spending: The survey’s findings indicate that Eastern India is gearing up to boost its festive spending, with 40% of consumers expressing their intention to expand their festive budgets compared to the previous year.
Unshaken Confidence in E-commerce: Eastern India continues to place unwavering trust in e-commerce platforms, with a significant 74% of respondents believing that these platforms offer authentic products. Moreover, an impressive 76% of respondents find e-commerce platforms exceptionally convenient for their festive shopping needs, particularly when celebrating with family.
Amazon’s Prominence: In Eastern India, Amazon.in takes center stage as the most trusted online destination for festive shopping, with 40% of respondents placing their confidence in this platform. Additionally, a notable 68% of consumers in the region find Amazon.in to be incredibly convenient for their online shopping endeavors.Extensive Product Variety: The survey underscores the appreciation for Amazon.in’s vast array of products and brands during festive sales events, with an impressive 79% of Eastern Indian consumers finding it highly appealing. This further solidifies Amazon.in as the preferred shopping destination for the region’s residents.
