IndiaFirst Life Insurance Company Limited has launched the IndiaFirst Life GOLD Term Plan, targeting evolving consumer demand for insurance products that combine financial protection with wellness support, flexibility and family-focused benefits.The plan offers a choice between Life Cover and Life Cover with Return of Premium. Under the Life Cover variant, customers can extend protection up to 99 years of age. Its Soulmate Protection feature provides additional life cover for the spouse if the policyholder dies.
The product also offers a Smart Exit Option, enabling eligible customers to exit during a specified period and receive 100% of premiums paid, subject to policy terms and conditions. Policyholders can access Health Management Services worth up to Rs. 75,000 annually. Death benefits can be paid as a lump sum, regular income or a combination of both, providing families with greater payout flexibility. Women customers can also access WomenFirst benefits and premium discounts.
Varun Gupta, Chief Distribution Officer – Bancassurance, said protection should create value throughout a customer’s journey, while SumeetSahni, Chief Distribution Officer – Agency & Alliances, noted that term insurance adoption remains below its potential despite rising awareness.The launch comes as customers in Bhubaneswar increasingly seek comprehensive financial protection, with flexible payout choices, wellness services and family-oriented benefits potentially strengthening the appeal of term insurance among urban households.
