Instamart witnessed a massive spike in festive purchases during Akshaya Tritiya, recording a 45-fold rise in overall demand on April 19, driven by a sharp increase in gold and silver orders through its quick commerce platform. According to the company, gold demand surged 49 times while silver orders grew 24 times compared to regular trends. The most popular gold purchases included 1g, 2g and 0.5g coins, indicating that affordability and cultural buying sentiment went hand in hand during the festival. Silver bars weighing 10g, 5g and 20g emerged as popular choices for gifting and investment.
The platform also introduced a first-ever pre-booking “Price Lock” feature for select gold coins between April 10 and 16, allowing customers to secure pre-festive prices and redeem purchases on April 19 at the lower of the locked or prevailing market price. Nearly 40 per cent of total demand came from these pre-booked orders. One of the biggest orders came from Bengaluru, where a customer placed a cart worth nearly ₹2 lakh, including ₹1.65 lakh in silver bars, ₹31,800 in gold coins, groceries, Alphonso mangoes, soft drinks and a smartwatch.
In Kolkata, the eastern metro emerged as one of the leading cities driving festive demand on Instamart alongside Bengaluru, Mumbai and Delhi. The trend reflects growing acceptance of quick commerce platforms among Kolkata consumers for both traditional festive purchases and daily essentials, especially during high-demand occasions like Akshaya Tritiya.
