Reckitt has announced the launch of the “Harpic Safe Sanitation Programme – Bihar Chapter” in Motihari, East Champaran, under its flagship Dettol Banega Swasth India initiative, aimed at strengthening community hygiene and sanitation ecosystems through a service-led approach.
The programme, launched in partnership with Jagran Pehel, introduces the “Power of 8” sanitation model designed to deliver sustained hygiene outcomes through scheduled cleaning systems, dedicated sanitation funding, trained manpower, supervision, hygiene infrastructure support, drain de-clogging, live tracking and data-driven monitoring.
The initiative was formally launched in the presence of Radha Mohan Singh, senior BJP leader and Member of Parliament from East Champaran. Senior district officials, including District Magistrate Saurabh Jorwal, Superintendent of Police Swarn Prabhat, Deputy Mayor Dr. Lalbabu Prasad and Nagar Nigam Commissioner Ashish Kumar, attended the event.
As part of the programme rollout, sanitation workers were provided Harpic Safe Sanitation bikes, while trained sanitation entrepreneurs from the Harpic World Toilet College will be deployed to strengthen local sanitation services and create livelihood opportunities.
Reckitt said the initiative aligns with government priorities on sanitation, education and public health and is designed as a scalable model for wider implementation across Bihar and other states. The company added that its Dettol Banega Swasth India campaign has reached over 30 million children and one million schools across India through hygiene education initiatives.
