Snapchat has strengthened its position in India’s digital advertising landscape, reporting a tenfold increase in the number of advertisers on its platform over the past two years, driven by growing adoption of immersive advertising formats, AI-powered targeting tools and high-attention ad placements within Chat.
The platform, which now reaches more than 250 million users in India, said the number of advertisers spending consistently across all four quarters has tripled during the period. Snapchat attributed the growth to brands increasingly seeking meaningful engagement with Gen Z consumers, a segment that contributes 43 per cent of India’s consumption and is projected to command spending power of $2 trillion by 2035.
Snap India Managing Director Pulkit Trivedi said Snapchat’s multi-format advertising ecosystem—spanning augmented reality (AR), video and Chat-based advertising—has enabled brands to drive stronger business outcomes through immersive experiences. Leading brands including Swiggy and Zomato, along with media agency WPP Media, highlighted the platform’s ability to deliver high-intent consumer attention and deeper audience engagement.
According to Snapchat, its campaigns generate higher aided brand awareness and ad recall than competing platforms, while users are more likely to consider, share and discuss brands they encounter on the app. Research cited by the company also found AR Lenses to be the top driver of attention in India, delivering twice the effectiveness and three times the efficiency of other formats.
In Kolkata, the city’s growing base of digitally connected young consumers presents significant opportunities for brands using Snapchat’s advertising ecosystem. Businesses across food delivery, retail, fashion, beauty and quick-commerce sectors are increasingly targeting Gen Z audiences through interactive and mobile-first campaigns. Industry observers believe Snapchat’s expanding reach and engagement-driven formats could help brands in Kolkata build stronger consumer connections and drive measurable marketing returns.
The company said continued investments in advertising infrastructure, AI-driven optimisation, measurement tools and new solutions such as Unified Attribution will further enhance campaign performance and strengthen Snapchat’s role as a strategic growth platform for advertisers in India.
