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Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single-serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste of…

'ICICI Pru Guaranteed Income for Tomorrow' (GIFT) – this new goal-based savings product has been launched by ICICI Prudential Life Insurance. GIFT provides guaranteed income to policyholders to help them achieve their long-term financial goals.  This non-participating savings product can enable customers to eliminate the uncertainty of future income streams to a large extent. The life cover provides financial security to the family, which is essential for a robust financial plan. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, "This feature-rich product is designed to offer smoothened returns and provides customers the flexibility to start receiving the…

For the prepaid customers, Vi has launched Unlimited high-speed Night-time Data - without any restrictions, at no extra cost, from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above. Bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India from Oct to Dec ’20. Now, Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users to…

Glenmark Pharmaceuticals launched SUTIB, the generic version of Sunitinib oral capsules to treat kidney cancer in India. The drug is launched at an MRP that is approx. 96% lower than the MRP compared to the innovator brand, priced at Rs. 7000 (50 mg), Rs. 3600 (25 mg) and Rs. 1840 (12.5 mg) per month. Sunitinib is also approved by the US Food and Drug Administration (US FDA). Sunitinib is an oral multi-kinase inhibitor (MKI), works by blocking several enzymes that promote cell growth. It is useful for the treatment of certain patients with gastrointestinal stromal tumors and advanced renal cell…