30
May
Coca-Cola India has partnered with Google to launch “Coca-Cola Halftime Surprise”, an AI-powered consumer engagement platform built using Google Gemini, aimed at turning everyday Coke breaks into interactive digital experiences for Gen Z consumers. Launched on May 28, the campaign introduces three AI-led experiences that consumers can access by scanning QR codes on special Coca-Cola packs. Inspired by Coca-Cola’s global “Halftime” philosophy, the initiative combines storytelling, music and artificial intelligence to create personalised content and reward-based engagement. The experience allows users to enter themed digital worlds powered by Gemini’s Canvas feature. Consumers can create comic-strip narratives, music-inspired alter egos and…
