16
Oct
Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign — #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, featuring cricket icon Rohit Sharma. The brand’s latest initiative blends technology and culture, offering a first-of-its-kind AI-led festive experience that celebrates India’s vibrant youth spirit. At the heart of the campaign is an AI-powered personalised greeting generator that allows fans to create hyper-realistic video messages alongside Rohit Sharma using regenerative AI and voice synthesis. The interactive experience turns simple festive wishes into memorable, lifelike exchanges, capturing the brand’s signature “Live It Large” philosophy. Adding another layer of…
