02
Aug
Shopsy, Flipkart’s hypervalue platform, marked its fourth anniversary with over 450 million app downloads and a growing presence in more than 19,000 pin codes. The platform added 11.5 million new shoppers this year, with notable traction from Tier 4+ and remote towns like Bhagalpur, Medinipur, Dunda, and Rajnagar—highlighting the increasing appetite for affordable online shopping in India’s hinterlands. Driven by a regional-first strategy, Shopsy now offers 16 million+ products across 1,300+ categories. Categories such as kidswear surged by 150%, and large appliances saw a 20% boost. Its Grand Shopsy Mela, featuring products under ₹149, continues to drive volume and family…
