30
May
A landmark ruling by the Delhi High Court against tech giant Google could fundamentally reshape the economics of digital advertising in India. The court ordered Google to pay $31,600 in damages after finding that its AdWords platform infringed on the trademark rights of Hindware, a prominent bathroom fittings manufacturer. The court revealed that Google allowed Hindware’s competitors to bid on the brand's name as a keyword, effectively diverting organic customer traffic to rival businesses. In a scathing observation, the Delhi High Court stated that the current mechanics of Google's AdWords policy clearly demonstrate that the tech giant sells or auctions…
