10
Jun
ZEE5 has unveiled a bold new brand identity and strategic pivot toward hyper-personalized, language-first entertainment, reinforcing its position as a leading homegrown OTT platform. With the campaign tagline “ApniBhasha, ApniKahaniyan” (Multiple Languages, Infinite Stories), ZEE5 introduces a vibrant logo, redesigned interface, and revamped subscription plans tailored to seven Indian languages. Starting at ₹120/month, the new language-specific packs include UHD content and Dolby Atmos support, while an All Access pack is available at ₹320/month. The platform plans to release over 130 titles in FY26, including originals, films, and non-fiction content across Hindi, Bengali, Tamil, Telugu, Malayalam, Kannada, and Marathi. ZEE5’s renewed…
