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The launch of ‘Maithili’ by Tanishq under its Rivaah sub-brand reflects evolving consumption patterns in India’s bridal jewellery segment, where cultural authenticity is increasingly being balanced with affordability and functionality. Timed with Akshaya Tritiya, the collection targets peak seasonal demand while aligning with changing buyer preferences amid rising gold prices. Crafted in 18KT gold, the collection enables finer detailing inspired by Madhubani art, while reducing overall weight and cost compared to higher karat jewellery. This strategic shift supports demand for lighter, versatile ornaments that can transition beyond weddings. Key products include a modular Maang Tikka with detachable elements and a…

A new study by Snap Inc. and Kantar India has highlighted Augmented Reality (AR) as a high-impact advertising format amid growing digital ad fatigue, particularly among Gen Z users. The report, State of AR in India, notes that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online, signalling a structural shift in digital engagement. The study finds AR delivering superior attention and business outcomes compared to traditional formats. AR lenses emerged as the top driver of engagement, offering over 2X higher effectiveness and 3X greater efficiency in capturing active attention. Nearly three in five…

Taneira, a TATA product, ushers in Poila Baisakh with the launch of a specially curated collection inspired by Bengal’s iconic Lal-Paar Shada saree, available across select Taneira stores in West Bengal. Marking the Bengali New Year, a time of new beginnings, quiet rituals, and homes filled with warmth and hope, the collection reflects the enduring beauty of tradition as it seamlessly blends into the present. Bringing together handcrafted sarees, the collection is priced starting at INR 3,999, making festive dressing both accessible and elegant. Customers can also avail special festive offers with Buy 3 at 15% off and Buy 4…

Tanishq has launched its latest natural gemstone jewellery collection, ‘Hues’, targeting modern Indian women seeking individuality and expressive designs ahead of Akshaya Tritiya. The collection marks the brand’s strategic push into the growing natural gemstone segment, featuring 100% natural stones set in 18kt gold. Inspired by the vibrance of an Indian summer, ‘Hues’ showcases bold, contemporary designs with gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. The collection highlights varied cuts including marquise, tabiz and cabochon, creating layered textures and dynamic forms. With prices starting from ₹30,000, the range is designed for both everyday wear and special occasions. Festive…