22
Nov
A study titled ‘Understanding Smart Speaker Usage’ in non-metro cities collected inputs from over 1000 respondents. For Amazon India, the study was conducted by Karvy Insights. It reveals that Smart Speakers have already established an awareness of 54% across non-metro cities. Smart speakers are Wi-Fi speakers that can be controlled using voice. They are versatile and customers use them for different reasons. Respondents from cities like Lucknow, Kanpur, Patna, Jaipur, Ahmedabad, Hyderabad, Vijayawada and Vishakhapatnam shared that on an average they use smart speakers for over 2.5 hours every day. 55% customers who use smart speaker felt they are able to…
