13
Jun
Alpenliebe, known for its rich and indulgent confections, has launched a game-changing innovation in the Indian candy market—Alpenliebe Eclairs Pop, the country’s first-ever lollipop with a liquid choco center. Priced at just Rs 5, the product promises a unique fusion of chewy caramel and a flowing chocolate core. Building on the widespread popularity of Alpenliebe Eclairs, the new lollipop format is tailored to the snacking habits of teens and young adults. “Eclairs Pop is a natural evolution of a beloved indulgence,” said Gunjan Khetan, Director of Marketing, Perfetti Van Melle India. “We wanted to bring that same joy in a…
