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Dettol, India’s leading germ protection brand, has launched its Father’s Day campaign, #DadsCanToo, to encourage shared parenting and highlight the vital role fathers can play in baby care. The campaign, launched on June 13, aims to equip fathers with confidence and practical hygiene know-how using Dettol Antiseptic Liquid as their trusted ally. Despite evolving gender roles, mothers still shoulder most baby care tasks. Studies cited by Dettol suggest that only 6% of parenting tasks require a mother biologically, while the remaining 94% can be managed by anyone — including dads. The campaign challenges stereotypes and advocates for equal participation in…

Ujjivan Small Finance Bank Limited has unveiled ‘Ujjivan Rewardz’, a new multi-tier loyalty program exclusively for its resident savings account holders. Aimed at enhancing customer engagement, the initiative rewards users for a range of digital banking activities. In collaboration with AdvantageClub.ai, a loyalty solutions provider, Ujjivan Rewardz enables customers to earn reward points through actions such as account opening, digital transactions (UPI, NEFT, IMPS, RTGS), recurring deposits, and bill payments. These points, valid for up to two years, can be redeemed for vouchers in categories like lifestyle, travel, shopping, and entertainment. Commenting on the launch, Mr. Hitendra Jha, HeadRetail Liabilities,…

Taneira, the ethnic wear brand from the TATA Group, has announced its first-ever nationwide sale with discounts of up to 40% across its extensive portfolio of sarees, festive lehengas, unstitched kurta sets, and ready-to-wear collections. This milestone move follows an impressive ~30% growth in FY25, and a strong start to FY26, driven by heightened wedding and festive shopping sentiment. The limited-period offer is available across Taneira’s 80 stores in 41 cities, as the brand aims to position itself as the premier destination for handcrafted ethnic wear made from pure and natural fabrics. “This is the first time we’re offering such…

Alpenliebe, known for its rich and indulgent confections, has launched a game-changing innovation in the Indian candy market—Alpenliebe Eclairs Pop, the country’s first-ever lollipop with a liquid choco center. Priced at just Rs 5, the product promises a unique fusion of chewy caramel and a flowing chocolate core. Building on the widespread popularity of Alpenliebe Eclairs, the new lollipop format is tailored to the snacking habits of teens and young adults. “Eclairs Pop is a natural evolution of a beloved indulgence,” said Gunjan Khetan, Director of Marketing, Perfetti Van Melle India. “We wanted to bring that same joy in a…