24
Jan
Centerfruit, the iconic gum brand from Perfetti Van Melle, has launched an exciting new campaign to emphasize its core promise – an irresistible fruity flavor that keeps consumers coming back for more. The campaign, aptly titled "Kaisi Jeebh Laplapayee," introduces a new TVC directed by renowned director Prasoon Pandey, showcasing the delightful and playful experience that Centerfruit delivers with every bite. The campaign highlights Centerfruit’s signature taste through a humorous scenario involving a stranded city lady on a bullock cart racing against time to reach the airport. In a creative twist, the bullock cart driver uses his own craving for…
