07
Jun
Perfetti Van Melle India has launched a new cinematic campaign for its flagship brand Happydent, titled “Chamking Gum: Chamka Muskaan, Jagmag Jahaan.” The visually rich film, conceptualized by Prasoon Joshi of McCann Worldgroup India and directed by Vinil Mathew, revives the brand’s legendary storytelling with a fresh, purposeful narrative. Renowned music director Shantanu Moitra adds melodic brilliance to the campaign. The ad showcases a group of performers using red paint and radiant smiles to highlight the issue of littering, blending imagination with a social message. The campaign seeks to connect with Gen Z through authenticity, creativity, and impact-driven storytelling—echoing Happydent’s…
