13
Feb
Nutrition brand Protinex has launched #NoChairDare, a nationwide muscle-strength awareness campaign encouraging Indians to assess their strength through a simple wall-sit challenge, aiming to spotlight the country’s growing protein intake gap and sedentary lifestyles. The campaign, promoted across social media platforms including Instagram via @protinexin, invites participants to hold a wall-sit position for an average of 27 seconds for women and 34 seconds for men, a benchmark derived from a study of 1,000 Indians aged 35–50. Participants who struggle to complete the challenge are encouraged to reassess their dietary habits and increase daily protein consumption. To expand participation, Protinex has…
