24
Mar
Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, on Monday announced that its flagship brand, ICONiQ White International Grain Whisky, has crossed 10 million cases (100 lakh cases) in FY26, marking a historic milestone in the high-margin Prestige & Above segment. The achievement comes within just 43 months of launch, positioning the brand among the fastest scale-ups globally. Introduced in September 2022 through a digital-first debut on ABD’s MetaBar in the metaverse, the brand initially entered select markets in East and North India before expanding nationwide. Sales rose from 0.32 million cases in FY23 to…
