30
Dec
The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031. The signing ceremony at the ICC's headquarters marked a historic milestone for Coca-Cola's commitment to sports, confirming their eight-year partnership as a Global Partner for the ICC, marking one of the longest-ever associations formed with a single brand, spanning 13 years (2019-2031). The Coca-Cola Company is set to become exclusive non-alcoholic beverage partners for all major international cricket events, including the ICC Cricket World Cups, ICC T20 World Cups, and ICC…
