16
Mar
Chupa Chups, the confectionery brand from the house of Perfetti Van Melle, has launched a new playful candy product called Crazy Raffe, a long, twisted, centre-filled jelly designed to make snacking more interactive for young consumers. The product, launched in February 2026, is priced at ₹20 for a 30g pack and is now available across retail outlets in India. Crazy Raffe has been introduced keeping in mind the evolving preferences of teens and tweens who increasingly seek snacks that are not only flavourful but also visually engaging and fun to interact with. Inspired by the shape of a giraffe, the…
