30
Sep
Myntra has expanded its festive fashion offering in East India ahead of Durga Puja, launching a regional-focused edition of its Big Fashion Festival (BFF) campaign featuring actors Ranbir Kapoor and Alia Bhatt. The platform said its ‘Pujo Sale’ is already live, offering an expanded selection of fashion, beauty and lifestyle products. The festive assortment has increased 75% from last year to 8.6 lakh styles across menswear, womenswear, kidswear, beauty, footwear, accessories and home categories. The campaign focuses on the region’s distinctive fashion preferences and aims to provide greater digital access to regional brands and sellers. Myntra will showcase more than…
