Business News Northeast - Latest Business Northeast News & Updates

09 Sep

ICICI Prudential Life’s new digital platform aims to make buying and servicing insurance easier

Business BureauBusiness

Buying life insurance could become simpler for customers as ICICI Prudential Life Insurance expands its digital tools for advisors and distribution partners through its upgraded ‘ICICI Life Partner Stack 2.0’. The platform brings together AI-based recommendations, digital onboarding, quotations and customer servicing. Its eQuote App uses AI to recommend suitable products based on a customer’s segment and life stage and allows advisors to create personalised quotations. LIVA, an AI-enabled chatbot, helps advisors access product features and quotations while speaking with customers. “ICICI Life Partner Stack 2.0 is aimed to give them digital and AI-enabled tools that make everyday operations simpler…

09 Sep

Turkish Airlines to Become Liverpool FC’s Main Club Partner from the 2027/28 Season

Business BureauBusiness

Turkish Airlines, the airline that flies to more countries than any other, has announced that it will become Liverpool Football Club’s Main Club Partner from 1 June 2027 with the airline’s logo appearing on the front of the men’s, women’s and academy shirts from the start of the 2027/28 season. The announcement marks the next chapter in Liverpool FC’s commercial history and will represent the first change to the Club’s Main Club Partner in 17 years. From June 2027, Turkish Airlines will become Liverpool FC’s Main Club Partner, bringing together two organisations with a shared international reach and a commitment…

08 Sep

CNG and Electric Push: Mahindra Targets Bigger Share in Small Pickups

nanikaBusiness

Mahindra & Mahindra is targeting more than 50 per cent market share in India’s small pickup segment in FY27, banking on the expanded Veero range to strengthen its position. The automaker currently holds a 46 per cent year-to-date share through July, compared with 49.1 per cent in FY26. According to Velusamy R, President of Mahindra & Mahindra’s Automotive Business, the newly launched 1.1-tonne CNG Veero is expected to provide further momentum and help the company cross the 50 per cent mark during the current fiscal year. Mahindra has expanded the Veero lineup with the 1.1-tonne XXL CNG variant and upgraded…

08 Sep

New Baleno gets Level 2 ADAS, ventilated seats; bookings open at Rs 11,000

Business BureauBusiness

Maruti Suzuki India has introduced the new Baleno premium hatchback with a refreshed design, Level 2 Advanced Driver Assistance System (ADAS) and segment-first ventilated front seats, as the company looks to strengthen its presence in the premium hatchback market. Bookings for the new Baleno are open at Rs 11,000, with prices starting at Rs 6.09 lakh (ex-showroom, Bengaluru). The new model features an updated NEXWave grille, sculpted front bumper, chrome-finished fender garnish and NEXTre LED DRLs. It is offered in seven colour options, including the new Enigmatic Teal shade. Safety upgrades include radar- and camera-based Level 2 ADAS with functions…

08 Sep

Zandu Balm’s Gen Z push signals a wider shift in India’s pain-relief market

Business BureauBusiness

Zandu Balm, from Emami Ltd, has launched #UndoWithZandu, a campaign aimed at consumers aged 16-28 as the Ayurvedic brand seeks to adapt its traditional pain-relief proposition to changing lifestyles and consumer behaviour. The campaign turns screen-time headaches, tech neck, doomscrolling fatigue, burnout, career stress, overthinking, situationship drama and Monday blues into contemporary “peedas”. At its centre is “Peedaland”, a surreal world where young consumers encounter these modern discomforts, with the message “Peeda ko karo Undo with Zandu.” Developed by Tree Communications and Abbas Mirza, the campaign is being rolled out across television, digital, OTT and social media, including West Bengal.…

07 Sep

Under IRDAI’s State Insurance Plan, First State-Level Insurance Committee Meeting held in Nagaland

Business BureauBusiness

Tata AIG General Insurance Company Limited, the Lead Insurer for Nagaland under the Insurance Regulatory and Development Authority of India’s (IRDAI) State Insurance Plan (SIP), participated in the first State-Level Insurance Committee (SLIC) meeting held in the State. Chaired by Shri Kesonyu Yhome, IAS, Finance Commissioner, Government of Nagaland, the meeting brought together officials from IRDAI, Tata AIG, Government Departments and insurance companies to discuss measures to strengthen insurance penetration and bridge the insurance protection gap across Nagaland. Shri Yhome highlighted the high vulnerability of the State to various natural calamities, the high- seismicity and landslide prone conditions requiring adequate…

05 Sep

HomeLane opens first Bardhaman experience centre, targets growing demand for organised interiors

Business BureauBusiness

HomeLane, a technology and AI-enabled home interiors brand, has launched its first experience centre in Bardhaman on GT Road, expanding its presence in West Bengal and strengthening its focus on Tier II and Tier III markets. Spread across 1,500 sq. ft., the centre offers modular kitchens, wardrobes and complete home interior solutions, with hyper-realistic displays, personalised designs, technology-enabled consultations and transparent pricing. The facility is powered by Space Craft, Home Lane’s AI-enabled design platform, which allows customers to visualise layouts and finishes through immersive 3D designs and receive instant pricing. The Bardhaman expansion comes as demand for organised interior solutions…

05 Sep

TCS opens registrations for 27th Rural IT Quiz, expanding technology talent pipeline beyond metros

Business BureauBusiness

Tata Consultancy Services (TCS) and the Department of Electronics, IT & BT, Government of Karnataka, have announced registrations for the 27th edition of the TCS Rural IT Quiz, continuing a programme aimed at strengthening technology awareness and identifying young talent across India’s smaller towns and districts. The 2026 edition, an integral part of Bengaluru Tech Summit 2026, will feature online tests, virtual quiz rounds and in-person competitions for students of Classes 8 to 12. Schools within city corporation limits will not be eligible. The quiz will cover artificial intelligence, cloud computing, business, emerging technology trends and IT applications across banking,…

05 Sep

Star Health strengthens free primary healthcare access in West Bengal through Asansol and Siliguri Arogya Seva Kendras

Business BureauBusiness

Star Health and Allied Insurance Company Limited (BSE: 543412 | NSE: STARHEALTH), India’s leading standalone health insurer, has strengthened access to free primary healthcare in West Bengal through its CSR initiative, Arogya Seva Kendra. The company currently operates two Arogya Seva Kendras in the state, located in Asansol and Siliguri, providing communities with free doctor consultations, basic diagnostic tests, medicines, health screenings and preventive healthcare support. The Asansol centre has recorded 6,805 beneficiary visits across 194 clinic days, averaging around 35 visits per day. The centre has conducted 2,625 laboratory tests, provided 6,613 pharmacy services, screened 1,894 beneficiaries for diabetes…

03 Sep

AM/NS India, ICAR-IARI sign MoU to study use of iron ore tailings in agriculture

Business BureauBusiness

ArcelorMittal Nippon Steel India (AM/NS India) and the Indian Council of Agricultural Research–Indian Agricultural Research Institute (ICAR-IARI) have signed a Memorandum of Understanding (MoU) to conduct long-term research on the sustainable use of iron ore tailings (IOTs) in agriculture. The MoU was signed by Dr Vishwanathan N., Head–Research & Development, AM/NS India, and Dr C. Viswanathan, Joint Director (Research), ICAR-IARI, in the presence of Dr Bhupinder Singh, Principal Scientist and Principal Investigator, and senior officials from both institutions. The collaboration builds on preliminary studies launched in 2024 at IARI, New Delhi, and near AM/NS India’s beneficiation facility in Kirandul, Chhattisgarh.…