03
Apr
Seagram’s Royal Stag Packaged Drinking Water has launched its new brand campaign, Live It Large, marking a fresh phase in its brand journey and targeting India’s emerging “Generation Large” with a message of ambition and individuality. The campaign features a diverse mix of personalities, including cricketers Rohit Sharma and Jasprit Bumrah, rapper Badshah, actors Sidharth Malhotra and Naga Chaitanya, and gamer Payal Dhare. Each represents the brand’s philosophy of confidence, self-expression, and redefining success. Set in a conceptual “Land of Large,” the campaign film showcases India’s cultural diversity—from North India’s “tashan” to the South’s tech-driven vibrancy, the East’s music, and…
