09
Nov
Amazon Pay India is shifting its strategic focus toward non-metro regions, with over 75 per cent of its customer base now residing outside major cities and demonstrating an increasing demand for digital credit solutions. Speaking on the company’s vision, Vikas Bansal, chief executive officer of Amazon Pay India, outlined plans to expand the platform beyond basic payments into comprehensive credit and insurance services over the next three years. During the recent Great Indian Festival sale, no-cost Equated Monthly Instalment transactions in Tier-III cities grew four times faster than in metro areas, underscoring strong appetite in smaller markets. Overall, EMI spending…
