24
Feb
India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that’s anything but quiet. Led by the thought “Jeere mein heera, Rimzim Jeera,” the new campaign marks Rimzim’s bold return—not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation. Leaning into nostalgia with a playful twist, the campaign revives Rimzim Jeera’s retro charm and reimagines an iconic R.D. Burman track [Duniya Mein Logo Ko…], transforming the familiar “Biiraa..Taraa taraa taraa..” into an unforgettable “Jeeeeera.” Set in everyday moments, the film celebrates Rimzim Jeera’s distinctive taste…
