Business News Northeast - Latest Business Northeast News & Updates

14 Apr

ABD expands premium spirits portfolio in defence channels, scales presence across 34 CSD depots

Business BureauBusiness

Allied Blenders and Distillers Limited (ABD) has expanded its premium and semi-premium offerings in the Canteen Stores Department (CSD), strengthening its presence in the defence channel. The company announced the inclusion of ICONiQ White International Grain Whisky, Jolly Roger Premium Rum, and Kyron Premium Brandy in its CSD portfolio, building on existing brands such as Officer's Choice Blue and Sterling Reserve B10. The expansion enhances ABD’s footprint across 34 key depots nationwide, catering to a wide network of Ex-Servicemen canteens, Unit Run Canteens, Defence Officers’ Institutes, and Defence Clubs. The move is aimed at improving accessibility and offering a wider…

14 Apr

Turkish Airlines revamps top leadership, names Murat Şeker as Chairman and Ahmet Olmuştur as CEO

Business BureauBusiness

Turkish Airlines has announced a major overhaul of its executive leadership, appointing Prof. Murat Şeker as Chairman of the Board and Ahmet Olmuştur as Chief Executive Officer, in a move aimed at strengthening its global aviation leadership. Prof. Şeker, who previously served as Chief Financial Officer, brings extensive experience in finance, investor relations, and international economic policy. With academic credentials from Marmara University, Sabancı University, and the University of Minnesota, he has also worked with the World Bank and held senior roles at Ziraat Bank. He has been associated with Turkish Airlines’ board since 2021 and currently chairs a financial…

11 Apr

Nestlé India, FDA Mizoram, NASVI launch ‘Serve Safe Food’ project; 10,000 vendors trained across Northeast

Business BureauBusiness

Nestlé India, in collaboration with the Food and Drug Administration (FDA), Mizoram, and the National Association of Street Vendors of India (NASVI), has launched Project ‘Serve Safe Food’ in the state, expanding its footprint across the Northeast. Under the initiative, 100 street food vendors in Mizoram will be trained, taking the total number of trained vendors in the region to over 10,000 across all seven states. The project, launched by Nestlé India in 2016, has already benefitted more than 92,800 street food vendors across 26 states and four Union Territories. It focuses on improving health, hygiene, safe food handling, waste…

11 Apr

ABD Maestro Pvt. Ltd. proudly unveils ZOYA Pink Mix Berries Gin

Business BureauBusiness

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has launched ZOYA Pink Mix Berries Gin, expanding its premium ZOYA portfolio with a small-batch, craft-led offering. The launch comes at a time when India’s premium spirits segment is witnessing strong growth, driven by younger consumers exploring craft beverages and experimental cocktails. Industry trends show rising demand for flavour-forward spirits with strong visual appeal and elevated drinking experiences, positioning India as a key global market. ZOYA Pink Mix Berries Gin blends a classic juniper base with strawberry, cranberry, blackberry, and raspberry, creating a visually striking,…

10 Apr

RBI maintains policy status quo; Kotak Mahindra Bank highlights data-driven outlook

Business BureauBusiness

The Reserve Bank of India has kept its key policy rates and stance unchanged, in line with expectations, as it continues to assess evolving macroeconomic conditions. Commenting on the development, Upasna Bhardwaj, Chief Economist at Kotak Mahindra Bank, stated that recent regulatory measures aimed at restricting offshore speculative activity, along with the de-escalation of geopolitical tensions, have provided some relief to the Indian rupee. She noted that the current environment offers the RBI an opportunity to evaluate the sustained impact on growth and inflation dynamics, as well as the persistence of the balance of payments (BOP) deficit. Bhardwaj further emphasised…

09 Apr

Tanishq’s ‘Maithili’ launch signals shift toward lightweight, cultural luxury in bridal jewellery market

Business BureauBusiness

The launch of ‘Maithili’ by Tanishq under its Rivaah sub-brand reflects evolving consumption patterns in India’s bridal jewellery segment, where cultural authenticity is increasingly being balanced with affordability and functionality. Timed with Akshaya Tritiya, the collection targets peak seasonal demand while aligning with changing buyer preferences amid rising gold prices. Crafted in 18KT gold, the collection enables finer detailing inspired by Madhubani art, while reducing overall weight and cost compared to higher karat jewellery. This strategic shift supports demand for lighter, versatile ornaments that can transition beyond weddings. Key products include a modular Maang Tikka with detachable elements and a…

09 Apr

AR advertising gains ground as Snap–Kantar study flags strong Gen Z impact

Business BureauBusiness

A new study by Snap Inc. and Kantar India has highlighted Augmented Reality (AR) as a high-impact advertising format amid growing digital ad fatigue, particularly among Gen Z users. The report, State of AR in India, notes that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online, signalling a structural shift in digital engagement. The study finds AR delivering superior attention and business outcomes compared to traditional formats. AR lenses emerged as the top driver of engagement, offering over 2X higher effectiveness and 3X greater efficiency in capturing active attention. Nearly three in five…

09 Apr

Taneira unveils contemporary Lal-Paar Shada Saree collection for Poila Baisakh

Business BureauBusiness

Taneira, a TATA product, ushers in Poila Baisakh with the launch of a specially curated collection inspired by Bengal’s iconic Lal-Paar Shada saree, available across select Taneira stores in West Bengal. Marking the Bengali New Year, a time of new beginnings, quiet rituals, and homes filled with warmth and hope, the collection reflects the enduring beauty of tradition as it seamlessly blends into the present. Bringing together handcrafted sarees, the collection is priced starting at INR 3,999, making festive dressing both accessible and elegant. Customers can also avail special festive offers with Buy 3 at 15% off and Buy 4…

09 Apr

Tanishq unveils ‘Hues’ collection, bets big on natural gemstone jewellery ahead of Akshaya Tritiya

Business BureauBusiness

Tanishq has launched its latest natural gemstone jewellery collection, ‘Hues’, targeting modern Indian women seeking individuality and expressive designs ahead of Akshaya Tritiya. The collection marks the brand’s strategic push into the growing natural gemstone segment, featuring 100% natural stones set in 18kt gold. Inspired by the vibrance of an Indian summer, ‘Hues’ showcases bold, contemporary designs with gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. The collection highlights varied cuts including marquise, tabiz and cabochon, creating layered textures and dynamic forms. With prices starting from ₹30,000, the range is designed for both everyday wear and special occasions. Festive…

08 Apr

Tata Motors drives EV cargo push with Intra EV pickup launch at Rs 11.95 lakh

Business BureauBusiness

Tata Motors Limited on April 7 expanded its electric commercial vehicle portfolio with the launch of the Intra EV Pickup, priced at ₹11.95 lakh (ex-showroom). The new model strengthens the company’s position in India’s fast-growing electric cargo mobility segment, combining the trusted Intra platform with a purpose-built electric architecture. Managing Director & CEO Girish Wagh said the launch reflects the company’s focus on scalable green mobility solutions aligned with evolving cargo needs and supported by policy momentum and ecosystem partnerships. The pickup delivers a 1,750 kg payload, a certified range of 211 km, and is powered by a 72kW motor…