Garnier Color Naturals has launched a new campaign featuring Raveena Tandon and her daughter Rasha Thadani, positioning the mother–daughter bond as a symbol of trust in at-home hair colour choices. The campaign, unveiled on March 26, highlights the brand’s long-standing focus on natural-looking colour and ease of use while appealing to multiple generations of consumers. The film captures a relatable moment between the duo, where Rasha seeks her mother’s approval after colouring her hair, underlining the role of trust and validation in beauty decisions. Garnier said the campaign reflects how women often rely on familiar relationships and shared experiences when trying new products.
Raveena Tandon said the campaign mirrors her real-life bond with her daughter and reinforces her belief in trusted choices, while Rasha Thadani described her mother as both inspiration and honest critic when it comes to beauty. Ajay Simha, General Manager at Garnier, said the brand aims to make hair colour more intuitive and relevant by centring the conversation around trust, especially as the at-home hair colour category evolves.
In Kolkata, the campaign is expected to resonate strongly with urban consumers where demand for convenient, at-home grooming solutions is rising. Retailers in the city have seen steady growth in hair colour sales, particularly among younger users experimenting with new looks while still relying on trusted family recommendations.
