17
Apr
Coca-Cola India has unveiled a new campaign featuring Diljit Dosanjh and Janhvi Kapoor, reimagining everyday breaks as meaningful “halftime” moments. The campaign highlights how small pauses in daily life can help people reconnect and stay present, positioning Coca-Cola as a refreshing companion in such instances. The campaign, conceptualised by WPP Open X led by VML, showcases relatable scenarios where individuals drift into autopilot before being brought back to the moment with a sip of Coca-Cola. In the films, Dosanjh is seen during a rehearsal while Kapoor appears in a social setting, both rediscovering presence through simple breaks. Karthik Subramanian, Senior…
