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Coca-Cola bets on ‘Halftime’ moments with star power, localised storytelling

Coca-Cola bets on ‘Halftime’ moments with star power, localised storytelling

Coca-Cola India has unveiled a new campaign featuring Diljit Dosanjh and Janhvi Kapoor, reimagining everyday breaks as meaningful “halftime” moments. The campaign highlights how small pauses in daily life can help people reconnect and stay present, positioning Coca-Cola as a refreshing companion in such instances. The campaign, conceptualised by WPP Open X led by VML, showcases relatable scenarios where individuals drift into autopilot before being brought back to the moment with a sip of Coca-Cola. In the films, Dosanjh is seen during a rehearsal while Kapoor appears in a social setting, both rediscovering presence through simple breaks. Karthik Subramanian, Senior…
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Truce Begins Between Israel and Lebanon as Trump Eyes Landmark Deal with Tehran

Truce Begins Between Israel and Lebanon as Trump Eyes Landmark Deal with Tehran

A critical 10-day ceasefire between Israel and Lebanon officially went into effect at midnight on April 17, 2026, offering a much-needed reprieve following weeks of intense regional conflict. The U.S.-brokered truce, aimed at halting active hostilities and cross-border strikes, has been welcomed by the United Nations as a vital window for long-term negotiations. While the Lebanese Army has reported early friction and minor violations, the agreement marks the first direct diplomatic engagement between the two nations in decades. Simultaneously, U.S. President Donald Trump has signaled a major shift in the broader regional landscape, stating on Thursday that the United States…
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Maha Sangken Festival Celebrated with Grandeur in Namsai

Maha Sangken Festival Celebrated with Grandeur in Namsai

The third edition of the International Maha Sangken Festival was celebrated with enthusiasm and spiritual fervour at Namsai in Arunachal Pradesh. The Sangken Festival is a significant socio-cultural and religious event, symbolising unity, peace and the rich cultural heritage of the Tai Khamti. Marking the beginning of the celebrations, prayers and rituals were offered to Lord Buddha on the first day of the festival, invoking blessings for the well-being and prosperity of all. Extending his warm greetings and best wishes to the people on the occasion, Arunachal Pradesh Deputy Chief Minister Chowna Mein also prayed for good health, peace, and…
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Nuvoco Vistas FY26 profit surges on strong volumes, premium push

Nuvoco Vistas FY26 profit surges on strong volumes, premium push

Nuvoco Vistas Corp. Ltd. has reported a robust financial performance for FY26, posting a 35% year-on-year rise in EBITDA to Rs. 1,881 crore, driven by strong operational execution and premium product demand. Profit After Tax surged sharply to Rs. 360 crore from Rs. 22 crore in FY25. The company recorded cement sales volume of 20.4 million metric tonnes (MMT), marking a 5% YoY growth, while consolidated total income rose 10% to Rs. 11,362 crore. Premiumisation improved by 300 basis points to 43%, supported by strong traction in its Concreto and Duraguard brands. Nuvoco said work at Vadraj Cement facilities is…
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Athletic Excellence at High Altitude: Winners Crowned at the Tawang Winter Adventure Initiative

Athletic Excellence at High Altitude: Winners Crowned at the Tawang Winter Adventure Initiative

The snow-clad slopes of Penga Teng Tso Lake in Tawang became the epicenter of high-altitude sports as the Open National Ski Mountaineering Championship 2026 concluded with a display of remarkable athletic prowess. Organized as a cornerstone of the ongoing "Winter Adventure Tawang" initiative, the event celebrated the growing popularity of winter sports in Northeast India while showcasing the region's world-class natural terrain. The championship drew a diverse pool of talent, including elite athletes from across the country and local trainees from various districts of Arunachal Pradesh. These participants faced the grueling challenges of Tawang's high-altitude environment, demonstrating exceptional endurance and…
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Smoked Food under the Scanner: Hidden Cancer Risks You Should Know

Smoked Food under the Scanner: Hidden Cancer Risks You Should Know

By Dr. Tejinder Kataria, Chairperson, Radiation Oncology at Medanta Gurugram and Dr. Sorun Shishak, Consultant, Radiation Oncology at Medanta Gurugram Smoked food is an important part of Nagaland’s diet. People enjoy dishes such as smoked pork, smoked fish and salted meat pickles not only for their rich flavour but also because they have a long shelf life and can last longer without refrigeration. While these dishes are deeply connected to culture and tradition, eating smoked foods and salted meat pickles too frequently may lead to certain health concerns, including an increased risk of cancer.The problem lies in how these dishes…
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Parliament Special Session: Centre Pushes for Women’s Quota; Opposition Resists Delimitation

Parliament Special Session: Centre Pushes for Women’s Quota; Opposition Resists Delimitation

The three-day special session of Parliament commenced on April 16, 2026, with the Union Government tabling three pivotal pieces of legislation: The Constitution (131st Amendment) Bill, The Delimitation Bill, and The Union Territories Laws (Amendment) Bill. These bills aim to operationalize the Nari Shakti Vandan Adhiniyam, effectively guaranteeing a 33% reservation for women in the Lok Sabha and State Assemblies. A major highlight of the proposal is the significant expansion of the Lok Sabha’s strength from 543 to 850 seats, a move intended to accommodate women’s reservation without reducing the existing representation of male legislators. While the INDIA bloc and…
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Gold buying gets smarter: Instamart, Kalyan Jewellers roll out price lock feature for Akshaya Tritiya

Gold buying gets smarter: Instamart, Kalyan Jewellers roll out price lock feature for Akshaya Tritiya

In a move aimed at easing festive gold purchases, Instamart has partnered with Kalyan Jewellers to introduce a Gold Rate Protection feature ahead of Akshaya Tritiya. The initiative allows customers to lock current gold prices and pay the lower rate between the booking day and the festival day. Under the offer, consumers can pre-book BIS hallmarked gold coins between April 10 and April 16 by paying a 5% advance, starting at ₹500 for 0.5 gm. The final purchase can be completed on April 19 between 8 AM and 12 PM at the lower of the two prices. Customers will also…
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Mizoram Intensifies Surveillance to Block Measles Spread from Bangladesh

Mizoram Intensifies Surveillance to Block Measles Spread from Bangladesh

 At a time when a measles outbreak has killed nearly 100 children in Bangladesh, a border district in Mizoram is taking measures to prevent the spread of the virus from the neighboring country. In this regard, a meeting was held at the DC office chamber in Lawngtlai under the chairmanship of Deputy Commissioner Donny Lalruatsanga to discuss preventive measures and preparedness to safeguard the district from the measles outbreak in Bangladesh. Donny Lalruatsanga expressed his appreciation to all attendees. He highlighted that more than 100 lives have already been lost due to the measles outbreak in Bangladesh. He emphasized that…
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Tripura Sets Up Special Counters to Provide Low-Cost Fish on New Year’s Day

Tripura Sets Up Special Counters to Provide Low-Cost Fish on New Year’s Day

On the occasion of the Bengali New Year, the Tripura government has taken up multiple initiatives, including the sale of fresh fish at affordable prices across various regions. The Fisheries Department has set up special outlets in Udaipur subdivision of Gomati district and Amarpur.  Around 1,500 kilograms of different varieties of fish were sold at Rs 200 per kilograms, bringing relief to consumers. Festivities were also seen at Kamalti wholesale fish market in Sepahijala district, where trading continued from midnight of Chaitra Sankranti into the New Year.  Fishermen from Rudrasagar, Gomati and nearby areas supplied fresh catches, while traders purchased…
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