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Classic Legends is leveraging patriotism and experiential marketing to strengthen the market presence of its Jawa and Yezdi motorcycle brands with the launch of the Shaurya Vijay Yatra 2026, a 1,900-km expedition flagged off by Defence Minister Rajnath Singh from the National War Memorial in New Delhi. Organised to commemorate Kargil Vijay Diwas, the 13-day ride features 28 participants, including serving and retired defence personnel and family members of Kargil martyrs, travelling to the Kargil War Memorial in Dras, Ladakh, under the theme "One Ride, One Nation, One Salute." The expedition will pass through the Chandimandir, Rezang La and Leh…

Classic Legends-backed International Jawa-Yezdi Day (IJYD) marked its 24th edition on July 12, reinforcing the company's community-driven approach to building its iconic motorcycle brands. The annual celebration brought together more than 7,500 riders across over 150 cities in India and connected over 40 enthusiast communities, while extending its footprint to 11 countries through rides, community events and digital participation. Observed on the second Sunday of July every year, IJYD has evolved from a grassroots initiative by Jawa and Yezdi owners into a global rider-led movement. This year's edition saw vintage Jawa and Yezdi motorcycles sharing the roads with the latest…

Cognizant has unveiled an ambitious workforce expansion strategy aimed at strengthening its artificial intelligence capabilities, announcing plans to scale its Frontier talent pool to 5,000 Frontier Certified Engineers and 10,000 Frontier Business Operators. The Nasdaq-listed technology services company said the first deployment-ready, Frontier-certified cohort will be available by the fourth quarter of 2026, backed by investments in training, certification and direct hiring of AI-native talent from universities worldwide. The company said the initiative addresses what it estimates is a $4.5 trillion gap between AI's technological potential and the business value enterprises are currently realising. Cognizant's Frontier workforce model combines AI…

Nissan Motor India Private Limited (NMIPL) has unveiled the all-new Nissan TEKTON, marking its global premiere in India as the company's flagship premium C-SUV and a key milestone in its resurgence strategy. The new model is priced from Rs 10.49 lakh for the T160 Manual Transmission range and Rs 14.99 lakh for the T280 Manual Transmission and T280 DCT variants.Inspired by the legendary Nissan Patrol, the TEKTON combines bold SUV styling with premium interiors, advanced technology, turbocharged performance and comprehensive safety features. Manufactured at Nissan's Chennai plant under the "One Car, One World" philosophy, the C-SUV will cater to the…

Tata AIA Life Insurance Company has retained its position as India's top-ranked insurer in the Million Dollar Round Table (MDRT) rankings for the fourth consecutive year, while securing the 13th position globally with 1,397 MDRT-qualified advisors. Nearly half of the qualifiers, 695 advisors, are women, reflecting the company's emphasis on building an inclusive and professionally trained agency network. The latest rankings highlight Tata AIA's continued focus on developing full-time financial advisors who provide guidance on insurance protection, retirement planning, wealth creation and long-term financial security. The company also ranked first in India in the category of advisors with five to…

AWL Agri Business Ltd. (formerly AdaniWilmar Limited) has expanded its play in India's fast-growing home and personal care (HPC) segment by relaunching the bathing soap portfolio of its Alife brand with four upgraded variants, signalling the company's broader strategy to diversify beyond its core food business and capture higher-value consumer categories. The refreshed portfolio, unveiled on July 15 at the company's Mundra manufacturing facility in the presence of 50 leading distributors from across the country, introduces Active Nimboo, HaldiChandan, Rozy Glow and Fresh Lily. The products feature upgraded formulations, skincare-inspired ingredients, signature fragrances and contemporary packaging under Alife's new brand…

Bandhan Bank has launched an integrated Provident Fund (PF) payment service for its business customers by connecting its digital banking platforms with the Employees' Provident Fund Organisation (EPFO), enabling seamless statutory PF payments. The new facility allows establishments to initiate PF payments through the EPFO portal and complete transactions via Bandhan Bank's internet banking platform, offering real-time transaction confirmations and instant challan downloads for faster processing and improved operational efficiency.The bank said the integration is designed to simplify compliance-related processes, streamline statutory payments and help businesses optimise cash flows while ensuring timely adherence to EPFO requirements. The initiative forms part…

Montra Electric, the electric commercial vehicle arm of TI Clean Mobility Pvt. Ltd. under the Murugappa Group, has expanded its footprint in eastern India with the inauguration of its first electric small commercial vehicle (e-SCV) dealership in West Bengal at Howrah, Kolkata. Established in partnership with Next Drive Mobility, the new facility will function as a one-stop centre for sales, service and spare parts as the company seeks to strengthen its presence in the rapidly growing electric mobility market. The launch comes as Montra Electric's EVIATOR fleet crossed 1,000 vehicles nationwide. Its EVIATOR 350L, introduced in January 2025, has captured…