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Dr. Vineesh Mathur, Director, Orthopaedics, Medanta – The Medicty, Gurugram Most people can instantly recognise a fracture or a slipped disc: the instant, blinding pain makes itself known at once.  But what about the silent, invisible spinal condition that steadily erodes your quality of life? Cervical Myelopathy (CM) is an often-overlooked disorder—progressive, potentially life-threatening, and frequently mistaken for normal ageing. Why Myelopathy Often Remains Undetected CM is fundamentally a mechanical problem. The spinal cord—the body’s chief communication cable—is gradually compressed by age-related changes such as bone spurs, thickened ligaments, or herniated discs. Its symptoms, however, are deceptively subtle: Clumsiness: Difficulty…

India’s homegrown cola brand Thums Up has rolled out a new visual identity, marking its first major design change in over 20 years. The refreshed look reflects a strategic shift by the brand to align with a new generation defined by confidence, ambition, and a desire to push boundaries. The rebrand has been developed by Thums Up’s in-house design team in partnership with UK-based design agency SUPERULTRARARE. The updated identity retains the brand’s core elements while giving them a sharper and more modern expression. The typography is more chiseled, while the signature tri-colour palette—spiced red, iced blue, and storm blue—draws…