19
Mar
NPCI BHIM Services Limited (NBSL) on Tuesday announced the appointment of former Indian cricket captain Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, marking a strategic move to strengthen user trust and expand its digital payments footprint. The association comes as BHIM approaches a decade of operations and aims to scale up adoption with a focus on inclusion and long-term user confidence. The company said the partnership aligns with the shared values of trust, consistency, and reliability, with Dhoni widely regarded for his composure and leadership, and BHIM known for its secure payments infrastructure built on…
