20
Jul
AWL Agri Business Ltd. (formerly AdaniWilmar Limited) has expanded its play in India's fast-growing home and personal care (HPC) segment by relaunching the bathing soap portfolio of its Alife brand with four upgraded variants, signalling the company's broader strategy to diversify beyond its core food business and capture higher-value consumer categories. The refreshed portfolio, unveiled on July 15 at the company's Mundra manufacturing facility in the presence of 50 leading distributors from across the country, introduces Active Nimboo, HaldiChandan, Rozy Glow and Fresh Lily. The products feature upgraded formulations, skincare-inspired ingredients, signature fragrances and contemporary packaging under Alife's new brand…
