13
Aug
Nearly all seasonal advertisements reviewed by the Advertising Standards Council of India (ASCI) between April and June 2026 required correction or withdrawal, highlighting widespread concerns over misleading claims related to summer products. According to ASCI's latest report, The Heat Is On: ASCI Review of Summer Advertising Claims, 39 of the 40 advertisements examined needed modification following regulatory intervention. The review covered advertisements across personal care, cooling appliances, air purifiers, sunscreens, wearables and travel-related products. Of the 40 advertisements assessed, 21 were modified or withdrawn voluntarily by advertisers without contest, while 18 were found to be in violation of the ASCI…
