06
Oct
ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited, has introduced a new brand identity and tagline, ‘HarKalAasaan’, with a focus on making life insurance simpler, more transparent, flexible and easier for customers to navigate. The company said the new brand promise is designed around the changing needs of Indian consumers, who are managing evolving careers, family structures, longer lifespans and shifting financial priorities. The insurer aims to help customers make more informed and confident decisions about their financial future rather than viewing life insurance only as protection against uncertainties. Mr. Srinivas Balasubramanian, Chief of Marketing,…
