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Tanishq’s ‘Maithili’ launch signals shift toward lightweight, cultural luxury in bridal jewellery market

Tanishq’s ‘Maithili’ launch signals shift toward lightweight, cultural luxury in bridal jewellery market

The launch of ‘Maithili’ by Tanishq under its Rivaah sub-brand reflects evolving consumption patterns in India’s bridal jewellery segment, where cultural authenticity is increasingly being balanced with affordability and functionality. Timed with Akshaya Tritiya, the collection targets peak seasonal demand while aligning with changing buyer preferences amid rising gold prices. Crafted in 18KT gold, the collection enables finer detailing inspired by Madhubani art, while reducing overall weight and cost compared to higher karat jewellery. This strategic shift supports demand for lighter, versatile ornaments that can transition beyond weddings. Key products include a modular Maang Tikka with detachable elements and a…
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AR advertising gains ground as Snap–Kantar study flags strong Gen Z impact

AR advertising gains ground as Snap–Kantar study flags strong Gen Z impact

A new study by Snap Inc. and Kantar India has highlighted Augmented Reality (AR) as a high-impact advertising format amid growing digital ad fatigue, particularly among Gen Z users. The report, State of AR in India, notes that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online, signalling a structural shift in digital engagement. The study finds AR delivering superior attention and business outcomes compared to traditional formats. AR lenses emerged as the top driver of engagement, offering over 2X higher effectiveness and 3X greater efficiency in capturing active attention. Nearly three in five…
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Taneira unveils contemporary Lal-Paar Shada Saree collection for Poila Baisakh

Taneira unveils contemporary Lal-Paar Shada Saree collection for Poila Baisakh

Taneira, a TATA product, ushers in Poila Baisakh with the launch of a specially curated collection inspired by Bengal’s iconic Lal-Paar Shada saree, available across select Taneira stores in West Bengal. Marking the Bengali New Year, a time of new beginnings, quiet rituals, and homes filled with warmth and hope, the collection reflects the enduring beauty of tradition as it seamlessly blends into the present. Bringing together handcrafted sarees, the collection is priced starting at INR 3,999, making festive dressing both accessible and elegant. Customers can also avail special festive offers with Buy 3 at 15% off and Buy 4…
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Tanishq unveils ‘Hues’ collection, bets big on natural gemstone jewellery ahead of Akshaya Tritiya

Tanishq unveils ‘Hues’ collection, bets big on natural gemstone jewellery ahead of Akshaya Tritiya

Tanishq has launched its latest natural gemstone jewellery collection, ‘Hues’, targeting modern Indian women seeking individuality and expressive designs ahead of Akshaya Tritiya. The collection marks the brand’s strategic push into the growing natural gemstone segment, featuring 100% natural stones set in 18kt gold. Inspired by the vibrance of an Indian summer, ‘Hues’ showcases bold, contemporary designs with gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. The collection highlights varied cuts including marquise, tabiz and cabochon, creating layered textures and dynamic forms. With prices starting from ₹30,000, the range is designed for both everyday wear and special occasions. Festive…
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Tata Motors drives EV cargo push with Intra EV pickup launch at Rs 11.95 lakh

Tata Motors drives EV cargo push with Intra EV pickup launch at Rs 11.95 lakh

Tata Motors Limited on April 7 expanded its electric commercial vehicle portfolio with the launch of the Intra EV Pickup, priced at ₹11.95 lakh (ex-showroom). The new model strengthens the company’s position in India’s fast-growing electric cargo mobility segment, combining the trusted Intra platform with a purpose-built electric architecture. Managing Director & CEO Girish Wagh said the launch reflects the company’s focus on scalable green mobility solutions aligned with evolving cargo needs and supported by policy momentum and ecosystem partnerships. The pickup delivers a 1,750 kg payload, a certified range of 211 km, and is powered by a 72kW motor…
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The Last Insulin Giant: Biocon’s Bold Strategy in a GLP-1-Dominated Era

The Last Insulin Giant: Biocon’s Bold Strategy in a GLP-1-Dominated Era

As the global pharmaceutical landscape undergoes a seismic shift toward GLP-1 "miracle" drugs, Biocon is doubling down on a different mission: becoming the world’s primary provider of insulin. Kiran Mazumdar-Shaw, Chairperson of Biocon, recently outlined a strategic roadmap that positions the Indian firm to capture the market share being vacated by global giants like Novo Nordisk, Eli Lilly, and Sanofi. The strategy stems from a visible "recalibration" by major players. As these companies prioritize high-margin GLP-1 and incretin-based therapies, they are increasingly shifting away from complex insulin delivery systems like cartridges and pens. While GLP-1 drugs have revolutionized Type-2 diabetes…
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KMBL announces the selection of 71 startups for Kotak BizLabs Season 2, expands funding beyond metros

KMBL announces the selection of 71 startups for Kotak BizLabs Season 2, expands funding beyond metros

Kotak Mahindra Bank on April 6 announced the selection of 71 startups for Season 2 of its Kotak BizLabs Accelerator Programme, with 60 startups set to receive structured grants of up to ₹30 lakh each. The programme marks a significant expansion in outreach, with 53% of selected startups coming from non-metro regions, reflecting a shift in India’s entrepreneurial landscape. The cohort includes startups from 13 states across 12 sectors such as AI, deep tech, agritech, sustainability, clean energy, edtech, and healthcare. Season 2 received 3,088 applications—an 80% rise from the previous edition—with over 80% of applicants from beyond the four…
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Hyatt, Brigade Group ink dual hotel deals to tap India’s booming hospitality market

Hyatt, Brigade Group ink dual hotel deals to tap India’s booming hospitality market

Hyatt Hotels Corporation has signed management agreements with Brigade Group entities to develop two new hospitality projects—Grand Hyatt Chennai ECR and Hyatt House Bengaluru Devanahalli marking a strategic expansion in India’s high-growth travel and business markets. Brigade Hotel Ventures Limited will develop the Grand Hyatt Chennai ECR, a premium beachfront property on East Coast Road, expected to open in 2029. The hotel will feature around 200 rooms, five dining venues including a signature restaurant and specialty outlets, a pool bar, lobby lounge, wellness facilities, and large event spaces aimed at MICE, weddings, and leisure segments. “This will redefine Chennai’s hospitality…
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ABD onboards Industry Stalwart Amar Sinha

ABD onboards Industry Stalwart Amar Sinha

Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, has announced the appointment of Amar Sinha as Managing Director (MD) Designate, effective April 2, 2026. The decision was approved by the company’s Board of Directors as the tenure of current MD Alok Gupta nears completion, marking a planned leadership transition aligned with ABD’s long-term growth strategy. Sinha brings over three decades of leadership experience in the alco-beverage and consumer sectors. He has previously held key positions, including Chief Operating Officer at Radico Khaitan, Managing Director at Whyte & Mackay India, and senior roles at Herbertsons under…
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Dettol unveils emotion-led campaign celebrating mother’s instinct and protection

Dettol unveils emotion-led campaign celebrating mother’s instinct and protection

Dettol has launched a new campaign for its flagship Dettol Antiseptic Liquid, reinforcing its legacy as a trusted partner in family care through an emotional narrative centred on a mother’s instinct to protect. Built on the thought, “Nothing protects like Mom & Dettol,” the campaign aims to deepen the brand’s connection with Indian households. The campaign film captures a poignant moment set in a bustling wedding household, where a young boy hides his injury until his mother instinctively senses his pain. As she treats his wound with Dettol, the emotional exchange highlights both vulnerability and care, ending with the message,…
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