25
Apr
Instamart witnessed a massive spike in festive purchases during Akshaya Tritiya, recording a 45-fold rise in overall demand on April 19, driven by a sharp increase in gold and silver orders through its quick commerce platform. According to the company, gold demand surged 49 times while silver orders grew 24 times compared to regular trends. The most popular gold purchases included 1g, 2g and 0.5g coins, indicating that affordability and cultural buying sentiment went hand in hand during the festival. Silver bars weighing 10g, 5g and 20g emerged as popular choices for gifting and investment. The platform also introduced a…
