Business News Northeast - Latest Business Northeast News & Updates

06 Mar

Femina GameChangers Northeast 2026 honours women leaders driving change across region

Business BureauBusiness

Guwahati witnessed a celebration of leadership, creativity and community impact as Femina, one of India’s leading women’s lifestyle brands, hosted the Femina GameChangers Northeast 2026 at Vivanta on March 2. The event recognised women who have made significant contributions in fields ranging from entrepreneurship and healthcare to arts, education and social service across Northeast India. The ceremony began with the traditional lighting of the lamp and was attended by several distinguished guests including eminent singer Manisha Hazarika, social activist Shri Nabam Vivek, Assam Gaurav awardee Meenakshi Das, Drugs India founder Shri Dzen Phukan, educationist P.S. Reddy, social activist Amaresh Roy,…

05 Mar

Yamaha introduces XSR155 in ‘Metallic Black’ shade at Rs. 1,58,990/-

Business BureauBusiness

India Yamaha Motor Pvt. Ltd. (IYM) on Monday launched the XSR155 in a new ‘Metallic Black’ shade at an ex-showroom price of ₹1,58,990 in Delhi, expanding its colour portfolio for the modern retro sport motorcycle. The new variant features golden upside-down (USD) front forks and a deeper black finish aimed at enhancing the bike’s premium and aggressive road presence. The company said the colour addition responds to growing customer demand for a black edition, strengthening the XSR155’s muscular tank design, minimalist bodywork and retro-inspired styling cues. Hajime Aota, Chairman, Yamaha Motor India Group, said the strong response to the XSR155…

05 Mar

Digital surge, coverage expansion mark India’s health insurance sector, but awareness and affordability gaps persist: Aon

Business BureauBusiness

Aon plc has released India insights from its inaugural 2025 Insurer Wellbeing Benchmarking Report, flagging rapid digitalisation and expanding coverage in the country’s health insurance sector, even as gaps in awareness, affordability and standardisation persist. The report, based on a survey of six insurers and evaluation of over 600 data points across 10 wellbeing domains, found that 83% of insurers now offer telemedicine services, including GP consultations, chronic disease management, e-prescriptions and medicine delivery. However, only one-third reported outpatient claims savings of 1.1% to 1.5%, indicating limited cost impact so far. Employee Assistance Programmes (EAPs) are offered by 67% of…

05 Mar

GST 2.0 Boost Drives Record Auto Retail Sales to 2.41 Million in February: FADA

nanikaBusiness

India’s automobile retail sector recorded its highest-ever February sales, reaching 2.41 million units in February 2026, according to data released by the Federation of Automobile Dealers Associations (FADA). The figure represents a strong 26 per cent year-on-year growth, reflecting rising consumer demand and renewed market confidence following the GST 2.0 announcement.The latest numbers surpass the previous February record of 2.04 million units set in 2024. Despite being a shorter month, five of the six vehicle categories—two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, and tractors—achieved their highest February retail volumes. Only the construction equipment segment recorded a slight decline of 1.22 percent…

04 Mar

Blenders Pride Packaged Drinking Water’s ‘The One And Only’ campaign targets aspirational consumer economy

Business BureauBusiness

Blenders Pride Packaged Drinking Water has unveiled its latest campaign ‘The One And Only’, positioning distinction and individuality as the new markers of success in India’s evolving aspirational consumer economy. Announced on March 2, 2026, the campaign reflects a strategic branding push aimed at engaging a generation increasingly driven by influence, lifestyle identity and premium positioning. The campaign narrative underscores that while success has become more visible and crowded in modern society, true achievement lies in standing apart with confidence and unmistakable style. This theme is represented through three protagonists—Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma—each embodying a distinct brand…

03 Mar

As official sports drink of the ICC Men’s T20 World Cup 2026, Powerade enters India

Business BureauBusiness

Powerade, The Coca-Cola Company’s global sports hydration brand, has officially entered the Indian market as the official sports drink of the ICC Men’s T20 World Cup 2026. The launch marks a strategic move by Coca-Cola India to expand its portfolio with brands rooted in sport, performance and active lifestyles. Designed as a sports hydration solution, Powerade contains Vitamin B3 and electrolytes to support performance energy during high-intensity training and competitive sport. The drink has been introduced in two low-calorie variants — Mountain Blast (Blue) and Fruit Punch (Red). It will be available from March 2026 at INR 20 for a…

03 Mar

Diabetes management: Abbott partners with Novo Nordisk India to launch Extensior®, broadening access to Semaglutide (Ozempic®)

Business BureauBusiness

Global healthcare major Abbott has partnered with Novo Nordisk India to commercialize Extensior®, broadening access to semaglutide (Ozempic®) for advanced type 2 diabetes management in India. Under the agreement, Abbott will market Novo Nordisk’s semaglutide under the brand name Extensior®, leveraging its strong nationwide distribution network. Extensior® is a second brand of Ozempic®, the world’s most prescribed GLP-1 receptor agonist. Approved as an adjunct to diet and exercise for adults with type 2 diabetes, it delivers significant HbA1c reduction, weight-loss benefits, and proven risk reduction of cardiovascular and kidney events. Semaglutide has been evaluated in over 44 clinical trials and…

02 Mar

Through Pashu Vikas Day, SMFG India Credit champions “Sarvottam Seva”; impacts over 1.55 lakh rural lives

Business BureauBusiness

SMFG India Credit has announced the successful conclusion of the 8th edition of its flagship rural initiative, Pashu Vikas Day (PVD), impacting over 1.55 lakh lives across India. Held on February 14 under the theme ‘Sarvottam Seva: Pashu, Parivar aur Pragati’, the programme focused on strengthening livestock health and supporting sustainable rural livelihoods. Launched in 2014, PVD has grown into one of the country’s largest one-day cattle welfare drives. This year, the initiative covered 16 states through 510 SMFG Gramshakti branches. Around 1.4 lakh cattle received treatment, while healthcare support was extended to more than 14,000 people, benefiting over 30,000…

02 Mar

Godrej Agrovet rolls out TAKAI insecticide to boost Bengal’s farm productivity

Business BureauBusiness

Godrej Agrovet Limited, one of India’s leading diversified agri-business companies, on Friday launched TAKAI, a new multi-crop insecticide aimed at strengthening pest management and boosting farm productivity in West Bengal. Powered by CyclaprynTM technology developed by ISK Japan, TAKAI provides quick feeding cessation and long-lasting control against key lepidopteran pests, commonly known as caterpillar-type insects. The company has received label approval for use in rice, maize, chickpea and soybean, while approvals for cabbage and chilli are awaited. In West Bengal, often referred to as the “Rice Bowl of India” with nearly 15 million tonnes of annual rice production, pests such…

02 Mar

Sony LIV unveils ‘Jazz City’ in Kolkata; 1970s drama to stream from March 19

Business BureauBusiness

Sony LIV unveiled its upcoming original series Jazz City at a star-studded press meet in Kolkata, announcing that the show will premiere on March 19, 2026. Set in 1970s Kolkata, Jazz City is a fictional story blending soulful music with human conflict, capturing the city’s old-world charm. The series revolves around a dimly lit jazz club in 1971 that becomes a silent witness to history, where coded conversations echo through melodies and the fight for identity takes centre stage. Director and creator Soumik Sen said the series was born from a desire to tell a deeply human story set in…